Play Your Part
Brand South Africa is the official marketing agency appointed to promote the country brand. The primary objective of Brand South Africa is to develop and implement a proactive marketing and communication strategy for South Africa, and to promote South Africa.
Play Your Part is a nationwide movement created to inspire, empower, and celebrate active citizenship in South Africa.
Client
Brand South Africa
Services
Marketing
Overview
Brand South Africa, in conjunction with the NGO Sporting Chance, hosted the Play Your Part Rugby Activation at the Khayelitsha Rugby Stadium, in Cape Town.
MIN Creative Co came in as a sub-contracted partner to deliver the internal marketing video & photography for stakeholders to recap, share and use for promotional reasons.
