Tips that will make SEO work for you



Dakalo Nemasetoni

May 28 2021

Many business owners know that SEO is important for their business websites but many startups may not know exactly why. SEO, which stands for Search Engine Optimisation, is the process of increasing the quantity and quality of traffic to your website, organically. This process is extremely crucial however not as complicated as it sounds. Here 

One of the great things about SEO is that it helps companies build trust and credibility, it ensures that authority is earned over time and results in higher ranking on search engines.

  1. Remove anything that slows down your website

Just like a weak internet connection, a slow page can be extremely frustrating. In this fast-paced world we are living in eople have become inherently more impatient. A slow page can frustrate the user experience and ultimately discourage people from buying your product or service, to the user it can easily correlate to your website being regarded as untrustworthy. According to eConsultancy, 40% of people abandon a website that takes more than 3 seconds to load.

  1. Link to other websites with relevant content

SEO is a primary source of website traffic. This means that an organic search is one of the most important parts of a businesses’ website performance; followed by funnels, conversions, and engagement. When compared to competitors like Yahoo and Bing, Google owns a significantly larger portion of the search market. When writing posts reference other trustworthy sites, where appropriate. 

3. Place your keywords in headlines, subheadings and anchor texts.

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). When describing links don’t ever use the cliche “click here” term simply because it gives absolutely no information about what can be found under a particular link, plus you miss the chance to optimize a text link.

4. Make your website’s structure clear, intuitive and up-to-date.

The way in which you organize the site architecture, and its navigation is crucial for both SEO and your visitors. According to the Search Engine Journal, search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. An intuitive navigation may work for your visitors as it will help them find what they came for in the least amount of time possible. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it.

5. Update your website frequently

Have you ever wondered why sites like Wikipedia and blogs do so well on search engines? Well the simple answer to this lies in how they are constantly updated with new content. Sites with dynamic content have a greater chance of ranking higher than sites with static content. 
The overall message is to write like a human, nobody wants to read something that sounds like Robocop wrote! We hope that these tips will be a good start for making your online presence more visible and user-friendly.

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